FashionSaudi Fashion Commission launches Future of Sustainability Initiative

Saudi Fashion Commission launches Future of Sustainability Initiative

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The Saudi Fashion Commission has unveiled the Future of Sustainability Initiative, a project aimed at promoting fashion recycling across retail spaces in Saudi Arabia. This initiative seeks to drive behavioural change in clothing recycling by strategically placing recycling bins in prominent malls, encouraging both the public and private sectors to adopt responsible fashion recycling practices.

The Future of Sustainability Initiative is a key component of the Fashion Commission’s sustainability agenda, focusing on fostering sustainable practices within the fashion industry and increasing consumer awareness. By supporting the development of a circular textile recycling system, the initiative aims to enhance public consciousness of fashion recycling, contributing to the Kingdom’s broader environmental goals, as per a report by the Saudi Press Agency.

The Saudi Fashion Commission launched the Future of Sustainability Initiative to promote fashion recycling in retail spaces by placing recycling bins in malls, fostering sustainable practices and consumer awareness.
This follows the Sustainable Ihram Initiative, which recycles Ihram garments.
Both initiatives support a circular textile economy, reinforcing sustainable fashion in the Kingdom.

This announcement follows the Sustainable Ihram Initiative, launched a month earlier by the Fashion Commission at the Islamic Arts Biennale. The Sustainable Ihram Initiative, developed in collaboration with the Saudi Investment Recycling Company (SIRC), Tadweem, and Sanko Textile, focuses on recycling Ihram garments by collecting, sorting, and repurposing textile waste from pilgrims into new sustainable Ihram clothing.

Fibre2Fashion News Desk (HU)




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