Jeremie worked his way up through the Manchester City Youth Academy before joining the professional circuit, signing with Celtic F.C. in 2019 and capturing the Scottish Championship, Scottish Cup and Scottish League Cup with the club. The dynamic right back joined his current team in 2021, netting 14 goals and 12 assists across 47 appearances during his title-winning season. The Netherlands native also represented his home country as a member of the 2022 World Cup squad.
“Jeremie is one of the most exciting players in the sport on and off the pitch. He’s an exceptional talent who brings a uniqueness to our roster between his attacking defensive playing style and desire to give back to his community,” says Andrew McGarty, Global Director of Sports Marketing for Global Football at New Balance. “We welcome Jeremie to the NB family and look forward to integrating him across the brand.”
New Balance Football has signed Bundesliga champion Jeremie Frimpong.
The Bayer Leverkusen right back, known for his attacking style, joins as part of New Balance’s push to support emerging talent.
Beyond football, the brand will back his non-profit, The Pathways Project, helping young players explore careers beyond the sport.
Frimpong will feature in New Balance’s performance and lifestyle campaigns.
The relationship will extend beyond the pitch, as New Balance will support Jeremie and his non-profit The Pathways Project, a career transition initiative designed for footballers aged 15-22, with a focus on professional academy players, to guide them through exploring career pathways beyond football.
“New Balance stands behind their values as a brand, and their passion and dedication to their athletes is a huge part of why I signed with them. There is so much more I want to achieve, from winning another German Championship to supporting the athletes involved in The Pathway Projects, I know New Balance will support me every step of our journey together,” says Jeremie.
Jeremie will be featured in performance and lifestyle campaigns across the brand.
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Fibre2Fashion News Desk (RM)
