| Rendering: Nubia |
We live in a time when camera brands (well, at least one) are stripping down controls while smartphone brands are ramping up physical camera controls. Indeed, the quest to bring a camera-like shooting experience to smartphones is going strong, as we’ve seen on full display at MWC 2025 in Barcelona. Brands like Xiaomi and RealMe have even gone so far as adding lens mounts to prototype smartphones.
On the less dramatic side are features like Apple’s iPhone Camera Control button, which provides quick access to the camera and various settings like zoom. You can also find grips from the likes of Belkin, ShiftCam and even Leica that add shutter buttons and a more camera-like form factor. Now, a lesser-known smartphone brand is getting into the mix with an innovation on the camera itself.
Nubia, which also sells phones under the name Redmagic, opted for a simple control ring on its new Focus 2 Ultra smartphone. According to Notebook Check, the distinctive rotating ring allows users to control zoom or select filters. Such a feature should feel more natural and familiar for zooming in or out, especially for those who use dedicated cameras. Plus, you don’t have to remember if you double press, long press, or tap your head three times to get to certain settings. A control ring also means there’s no fiddling with getting your finger placed just right to zoom in or out, as is necessary on Apple’s Camera Control Button.
Adding to the camera-like experience, the Focus 2 Ultra has a dedicated button that acts as a shutter release when you have the camera app open.
The camera system itself on the Nubia Focus 2 Ultra doesn’t seem like anything to write home about; the company says the main shooter uses a Type 1/1.55 (8.3 x 6.2mm) sensor with 2μm pixels and an F1.47 lens, but doesn’t provide further details about it or the phone’s other cameras. However, it’s exciting to see how phone makers are experimenting with physical camera controls on their devices. Especially as phone camera technology improves, it certainly would be nice to have more tactile controls when I leave my dedicated cameras behind.
The company hasn’t announced exactly when the Focus 2 Ultra will be available, but Notebook Check reports it’ll cost around 300 Euros.
