FashionGermany's Adidas Originals & JJJJound launch premium superstar sneaker

Germany’s Adidas Originals & JJJJound launch premium superstar sneaker

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This February, adidas Originals and JJJJound return to present two premium iterations of the iconic Superstar sneaker, crafted in the German sportswear brand’s Scheinfeld factory.

Informed by shared creative values and championing adidas’ Scheinfeld factory artisans, the signature Superstar silhouette receives an elevated update in two colorways – white with black stripes and black with white stripes. Each iteration uses a different model of the iconic sneaker as its base to pay homage to its legacy: the white iteration takes the form of the Superstar 82, while the black colorway adopts the Superstar II representing the evolution of the icon throughout the 90s and the 00s.

Bringing an artful take to the legendary silhouette, while channeling the considered craftsmanship that is intrinsic to the Montreal collective’s work, each pair features a leather wrapped shell toe and textured Three Stripes. Underneath, the rubber cupsole stays true to the original Superstar that made its debut in 1970.

Adidas Originals and JJJJound reunite for two premium Superstar iterations, crafted in Adidas’ Scheinfeld factory.
The white pair, based on the Superstar 82, and the black pair, inspired by the Superstar II, honour the sneaker’s legacy.
Featuring leather-wrapped shell toes, textured Three Stripes, premium leather uppers, and co-branded details, they come in special packaging with JJJJound tissue paper.

Both make-ups feature elevated details including premium leather uppers, co-branded sock liners, custom vintage hang tags, and arrive in co-branded boxes with JJJJound tissue paper.

Continuing to weave a story of craft and authenticity, the adidas Originals by JJJJound  Superstar sign ups open on Confirmed on February 13th. Full launch then commences on February 20th through Confirmed, JJJJound.com, selected adidas Originals stores and selected retailers.

Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.

Fibre2Fashion News Desk (RM)




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