PhotographyLive from Prague: Fujifilm announces the GFX100RF

Live from Prague: Fujifilm announces the GFX100RF

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Yuji Igarashi, Divisional Manager of Fujifilm’s Professional Imaging Group, holding the GFX100RF on stage.

Photo: Mitchell Clark

Fujifilm has announced the GFX100RF, a fixed-lens medium format camera, at its X Summit event in Prague. It uses a 102MP sensor, paired with the X-Processor 5 chip found in the rest of the company’s lineup and a 35mm (28mm equiv.) F4 lens with a leaf shutter – a first for the GFX lineup.

Read our GFX100RF initial review

The company says it’s the “most compact and lightweight” model in the GFX series. It comes in at 735g, which is slightly lighter than the GFX50R, which weighs 775g. It also says the “RF” stands for “Rangefinder style Fixed lens.” The emphasis is on style – the camera doesn’t feature an actual optical passthrough window, but instead uses a 5.76M dot EVF with 0.84x magnification – the same found on the GFX100 S II. There’s also a 3.2″ LCD, with a redesigned user interface to match the 3:2 aspect ratio.

gfx100rf-lens

The lens gives a 28mm equiv. field of view.

Image: Fujifilm

The company says it designed the 35mm F4 lens with compactness in mind, trying to keep the unit small despite the large sensor it has to cover. The lens doesn’t have any optical image stabilization, and the sensor is also unstabilized. The leaf shutter allows you to sync flash “at any shutter speed,” according to the company. The camera also features a built-in ND filter.

The top plate is made out of aluminum, and the company says it tried to make the camera feel even more luxurious than the X100VI, giving the controls a “precise and tactile feel.” The camera will be available in black and silver finishes.

On stage, Divisional Manager of Fujifilm’s Professional Imaging Group Yuji Igarashi said the camera is “a combination of two things: our cutting-edge technology and our history of film cameras.” The camera features a dial for controlling your aspect ratio, simulating the shooting experience from several of the company’s film cameras, and letting you shoot images in 1:1 and even 65:24.

fujifilm-gfx100rf-aspect-ratio-dial
Image: Fujifilm

The camera also features a lever to control the “digital teleconverter,” letting you crop in to several different focal lengths in-camera: 45 (35mm equiv.), 63 (50mm equiv.), and 80mm (63mm equiv.).

The company says the GFX100RF’s autofocus algorithms are specifically “tuned” for it.

Fujifilm also says that it’s developing a “workflow online using encryption technology” that will help you check the Content Credentials of an image, verifying that it’s authentic, though it’s currently still in the testing phase. The company joined the C2PA and CAI content authentication organizations in 2024.

The camera will be available in April and will cost $5,499 Euro, inclusive of VAT. In the US, it’ll retail for $4,899 before sales tax.

fujifilm-gfx-eterna-cinema-camera

This summit’s “one more thing” announcement was a look at the GFX Eterna cinema camera.

Image: Fujifilm

During the event, the company also revealed that some of the footage from its announcement video was shot with its upcoming GFX Eterna cinema camera. Yuji Igarashi confirmed that the camera is still on track to launch by the end of the year, as originally announced.



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