Alexander will serve on the Company’s executive committee, reporting to Peter Sachse, Tailored Brands’ chief executive officer. He will be responsible for accelerating growth by deeply understanding customers’ preferences and enabling world-class, innovative marketing practices aligned with our brand strategy. In addition, he will oversee the enterprise data and analytics and strategy functions.
Tailored Brands, Inc has appointed Whit Alexander as executive VP and chief customer officer, effective February 24, 2025.
Reporting to CEO Peter Sachse, he will drive growth through customer insights and marketing innovation.
Previously with McKinsey, Best Buy, and Target, Alexander brings expertise in brand strategy, analytics, and personalisation.
He looks forward to enhancing customer relationships.
Mr. Sachse said, “We are thrilled to have Whit join our team as we move into this next phase of our growth. Whit is a forward-thinking leader with a proven record of advancing retail marketing and personalization capabilities as well as fostering high-performing teams. His well-rounded view of retail environments and insightful approach to commercialization within omnichannel environments will help us accelerate efforts to build personalized experiences that speak to our customers and achieve new levels of brand loyalty.”
Prior to joining Tailored Brands, Alexander was a partner with McKinsey & Company since 2023, advising consumer companies seeking growth transformation. He previously served as executive vice president and chief strategy officer at Best Buy, with prior roles including chief transformation officer, chief marketing officer and senior vice president, personalization, loyalty and strategy. In his time with Best Buy, he helped redefine the company’s brand strategy and purpose, steered positioning, membership and enterprise strategy work, led the organization’s media and financial services businesses, and implemented analytics-driven personalization initiatives to engage and retain customers.
While at Target Corporation, Alexander served as vice president, guest planning and loyalty marketing and vice president, guest insights and marketing business intelligence.
Alexander stated, “I’m honored to be joining this fantastic Company and excited by the chance to deepen relationships between these iconic brands and our customers. Meeting this team, I was struck by how much the Company’s values shaped our conversations, starting with Customer-First. The possibilities for innovation combining bold creativity, data-driven insights and the Company’s unique offerings are exciting, and I look forward to jumping in to foster the customer centricity that is already such a big part of the culture.”
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Fibre2Fashion News Desk (RM)
