The LYCRA Company, a world-leading innovator in fiber and technology solutions for the global apparel industry, announces their annual legwear trend forecast for 2025 and 2026. The legwear innovation collection was crafted to align with the dynamic lifestyles of today’s consumers, drawing inspiration from four distinct personas, each representing different stages of life and attitudes towards living, working, and leisure.
The LYCRA Company has unveiled its legwear trend forecast for 2025-2026, inspired by four personas reflecting diverse consumer lifestyles.
The collection blends innovation, comfort, and sustainability, focusing on functionality and design that resonate with personal identity.
Collaborating with Stijlinstituut Amsterdam, LYCRA aims to redefine legwear with style and durability.
By exploring their aspirations, desires, and ideas, we focused on creating product trends that merge quality, functionality, and desirability. These personas reflect the diverse motivations behind purchasing decisions, with fashion often serving as a form of self-expression and connection to social groups.
In developing this collection, we prioritized both functional benefits—such as comfort, resilience, and durability—and design aesthetics that resonate with wearers’ identities. Our aim was to create styles that evoke positive emotions like joy and excitement, fostering a deeper connection between consumers and the brand. The collection serves as a space for innovation, where the multidisciplinary LYCRA legwear team embraces creative experimentation and risk-taking to explore new possibilities.
Annually, through an alliance with the trend forecasting experts from Stijlinstituut Amsterdam, The LYCRA Company introduces an innovative legwear collection designed to spark creativity and offer a curated approach to legwear design.
“With this new trend forecast, we’re redefining legwear by merging innovation, comfort, and sustainability. Our vision is to offer solutions that not only enhance personal style but also drive progress for brands and manufacturers alike,” said Jane Gwyther, EMEA sales manager for Legwear at The LYCRA Company.
Each persona’s legwear is designed to meet their unique needs and preferences, blending innovative features with their daily routines and aspirations:
– LUCY is young and trend-driven, seeking creativity, self-expression, inclusivity, and authenticity.
– NOVA values versatile fashion that transitions from professional to casual, supporting her active, balanced lifestyle.
– AVA, with her bold, adventurous style, craves glamour, exclusivity, and excitement.
– EZRA, ambitious and active, looks for premium, durable products that offer both style and functionality.
Note: The headline, insights, and image of this press release may have been refined by the Fibre2Fashion staff; the rest of the content remains unchanged.
Fibre2Fashion News Desk (HU)
